Project Overview
The Gardener Herself | Branding | Website Design | Presentation Design
The Ask
When launching a dedicated Instagram page for my goth garden, my intention was to create a distinctive brand identity rooted in gothic aesthetics, with romantic nods to the Victorian era. The result needed to feel timeless, evocative, and steeped in mystique.
The Magic
The garden’s brand has evolved organically over time. The initial launch included the development of a logo suite, curated colour palette, and imagery. Since then, the brand has continued to grow through presentation opportunities, website design, social templates, and bespoke stationery items.
